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EDUCATIONAL MEDIA FOUNDATION

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Public IRS 990 nonprofit record

EDUCATIONAL MEDIA FOUNDATION

EIN 94-2816342 · Arts, Culture & Humanities (A340)

What they do

CREATE and DISTRIBUTE QUALITY and COMPELLING MEDIA THAT INSPIRES and ENCOURAGES PEOPLE to HAVE A MEANINGFUL RELATIONSHIP WITH JESUS CHRIST THROUGH K-LOVE RADIO NETWORK; AIR1 RADIO NETWORK; WTA MEDIA, LLC (WTA); ACCESSMORE PODCASTING; K-LOVE ONDEMAND; K-LOVE BOOKS; and K-LOVE FILMS. EDUCATIONAL MEDIA FOUNDATION (EMF) MEDIA CHANNELS INCLUDE RADIO, FILM, LITERATURE, PODCASTING, and DIGITAL CONTENT. EMF HAS FULFILLED ITS EDUCATIONAL and RELIGIOUS MISSION PRIMARILY THROUGH RADIO BROADCASTING, WHILE INTRODUCING OTHER MEDIA (AS ITS NAME CONNOTES) OVER TIME. IN 2024, EMF CONTINUED to INVEST IN FAITH-BASED BOOK PUBLISHING, MARKETING, and DISTRIBUTION THROUGH EMF PUBLISHING, LLC. EMF WILL CONTINUE to FULFILL ITS EDUCATIONAL and RELIGIOUS PURPOSES PRIMARILY THROUGH TERRESTRIAL RADIO, STREAMING, PODCASTING, PUBLISHING, and VIDEO, WHILE EXPLORING NEW MEDIA OPPORTUNITIES to SHARE THE GOSPEL of JESUS.

Before you give

Should I give to this charity?

Easy charity check
Look at where the money went

Of every $100 spent, about $69.10 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders23 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

44.50%of revenue went to mission work69.1% of expenses · Program services
4.50%of revenue went to fundraising7.0% of expenses
$64.36spent for every $100 of revenueRevenue covered expenses this year.
15.37%of revenue went to management and office costs23.9% of expenses
$7.07in assets for every $1 spent this yearSome assets cannot be spent right away.
85.6%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

  1. Who did you help? Ask for a recent story or report that shows real results.
  2. What will my money do? Ask exactly what your gift will pay for.
  3. Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $688,340 for TODD WOODS (CEO/DIRECTOR (END 5/15/24)). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$261,048,728
Mission workProgram services$116,154,46044.50% of revenue69.1% of expenses
ManagementOffice and general costs$40,117,16415.37% of revenue23.9% of expenses
FundraisingAsking for donations$11,743,0884.50% of revenue7.0% of expenses
Revenue left after expensesReported annual surplus$93,034,01635.64% of revenueShown in gray on the chart
Total expenses$168,014,71264.36% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails
2024CurrentExpense mix: 69.1% mission · 23.9% management · 7.0% fundraisingTotal expenses: 64.36% of revenue
2023Expense mix: 70.5% mission · 22.6% management · 7.0% fundraisingTotal expenses: 63.80% of revenue
2022Expense mix: 78.2% mission · 14.8% management · 7.0% fundraisingTotal expenses: 69.44% of revenue
2021Expense mix: 79.1% mission · 14.5% management · 6.4% fundraisingTotal expenses: 54.81% of revenue
2020Expense mix: 79.3% mission · 13.8% management · 6.9% fundraisingTotal expenses: 60.47% of revenue
2019Expense mix: 78.8% mission · 14.8% management · 6.4% fundraisingTotal expenses: 62.24% of revenue
2018Expense mix: 82.5% mission · 11.7% management · 5.8% fundraisingTotal expenses: 68.51% of revenue
2017Expense mix: 82.7% mission · 10.6% management · 6.6% fundraisingTotal expenses: 59.98% of revenue

Money in and money out

Revenue$261,048,728
Expenses$168,014,712
Annual surplus $93,034,016 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$116,154,460 · 69.1% of expenses
Management and office costs$40,117,164 · 23.9% of expenses
Fundraising$11,743,088 · 7.0% of expenses
See all reported dollar amounts
Revenue$261,048,728
Expenses$168,014,712
Assets$1,187,442,265
Income$659,874,381
Contributions$223,395,128
Mission work (program services)$116,154,460
Fundraising$11,743,088
Grants given$3,704,969
Average grant$58,809
Management and general$40,117,164
Executive compensation (total)$2,967,732
Stocks and bonds$141,323,774
Accounting fees$422,308
Investing fees$866,356
People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation
TODD WOODSCEO/DIRECTOR (END 5/15/24) · 50 hrs/week $688,340Base $639,885 · Other $48,455
EDWIN RICECHIEF TECHNOLOGY OFFICER · 50 hrs/week $568,368Base $521,375 · Other $46,993
DONNA ECTONCHAIRMAN (END 3/1/24) · 1 hrs/week $525,000Base · Other $525,000
DAVID PIERCECHIEF MEDIA OFFICER (END 4/21/25) · 50 hrs/week $399,166Base $362,348 · Other $36,818
MATTHEW REYNOLDSCFO/TREASURER · 50 hrs/week $334,847Base $291,564 · Other $43,283
MARGARET BAHOUCHIEF PEOPLE OFFICER · 50 hrs/week $331,016Base $299,934 · Other $31,082
JANET CHERRYFORMER CHIEF TRANSITION OFFICER · 50 hrs/week $330,971
CHARLES LOONEY SRVP OF INFRASTRUCTURE & OPERATIONS · 50 hrs/week $329,669Base $288,874 · Other $40,795
JAMES HOUSERCHIEF RADIO OFFICER · 50 hrs/week $327,214Base $283,269 · Other $43,945
JOE MILLERVP SIGNAL DEVELOPMENT · 50 hrs/week $325,442Base $291,717 · Other $33,725
DAVID ATKINSONFORMER CAO · 50 hrs/week $317,281
SAM WALLINGTONVP OF ENGINEERING · 50 hrs/week $314,813Base $271,296 · Other $43,517

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (23)

TODD WOODSCEO/DIRECTOR (END 5/15/24)

EDWIN RICECHIEF TECHNOLOGY OFFICER

DONNA ECTONCHAIRMAN (END 3/1/24)

DAVID PIERCECHIEF MEDIA OFFICER (END 4/21/25)

MATTHEW REYNOLDSCFO/TREASURER

MARGARET BAHOUCHIEF PEOPLE OFFICER

JANET CHERRYFORMER CHIEF TRANSITION OFFICER

CHARLES LOONEY SRVP OF INFRASTRUCTURE & OPERATIONS

JAMES HOUSERCHIEF RADIO OFFICER

JOE MILLERVP SIGNAL DEVELOPMENT

DAVID ATKINSONFORMER CAO

SAM WALLINGTONVP OF ENGINEERING

NATALIE CARLISLECHIEF DEVELOPMENT OFFICER

BETHANY DAVISCHIEF MARKETING & COMM. OFFICER

RORY MCKEANCOUNSEL/ASST. SEC. (END 4/2/25)

SUSAN MYERSCOUNSEL/SECRETARY

KENDRA HICKEYCONTROLLER/ASSISTANT TREASURER

TOM STULTZCEO/DIRECTOR

SAM HORNDIRECTOR

JERRY SHIRERDIRECTOR

MARK BRANNONDIRECTOR (END 12/31/24)

MITCH BARNHARTDIRECTOR

NINA JONESDIRECTOR

About this charity

Recognized since
January 1983
Location
5700 WEST OAKS BLVD, ROCKLIN, CA 95765-3719
County
Placer
In care of
% DAVID ATKINSON
Primary officer
MATT REYNOLDS, CFO AND TREASURER

How to reach them

WebsiteVisit the charity’s website Phone(916) 251-1600

Filing and classification

Latest tax year
2024
Tax period began
January 1, 2024
Return type
990
Tax preparer
CLIFTONLARSONALLEN LLP
NTEE classification
Arts, Culture & Humanities (A340)
IRS tax category
Newspaper Publishers
Grant-giving organization
Yes

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About this report: Information comes from public nonprofit records and may show the latest filing available.

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