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DEEP SOUTH TODAY

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Public IRS 990 nonprofit record

DEEP SOUTH TODAY

EIN 47-2158741 · Media & Communications (A30)

What they do

DEEP SOUTH TODAY is A NONPROFIT NETWORK of LOCAL NEWSROOMS COMPRISING MISSISSIPPI TODAY and VERITE NEWS. WITH ITS REGIONAL SCALE and SCOPE, DEEP SOUTH TODAY is PROVIDING CRITICAL JOURNALISM IN UNDERSERVED AREAS and ENSURING ITS LONG-TERM GROWTH and SUSTAINABILITY.

Before you give

Should I give to this charity?

Easy charity check
Look at where the money went

Of every $100 spent, about $67.40 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders17 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

40.09%of revenue went to mission work67.4% of expenses · Program services
6.42%of revenue went to fundraising10.8% of expenses
$59.47spent for every $100 of revenueRevenue covered expenses this year.
12.96%of revenue went to management and office costs21.8% of expenses
$2.04in assets for every $1 spent this yearSome assets cannot be spent right away.
96.5%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

  1. Who did you help? Ask for a recent story or report that shows real results.
  2. What will my money do? Ask exactly what your gift will pay for.
  3. Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $292,952 for WARWICK SABIN (CHIEF EXECUTIVE OFFICER). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$9,481,672
Mission workProgram services$3,800,85940.09% of revenue67.4% of expenses
ManagementOffice and general costs$1,229,20012.96% of revenue21.8% of expenses
FundraisingAsking for donations$608,8306.42% of revenue10.8% of expenses
Revenue left after expensesReported annual surplus$3,842,78340.53% of revenueShown in gray on the chart
Total expenses$5,638,88959.47% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails
2024CurrentExpense mix: 67.4% mission · 21.8% management · 10.8% fundraisingTotal expenses: 59.47% of revenue
2023Expense mix: 67.8% mission · 21.2% management · 11.0% fundraisingTotal expenses: 84.12% of revenue
2022Expense mix: 70.2% mission · 18.1% management · 11.7% fundraisingTotal expenses: 75.81% of revenue
2021Expense mix: 68.5% mission · 18.8% management · 12.7% fundraisingTotal expenses: 42.54% of revenue
2020Expense mix: 74.9% mission · 9.1% management · 16.0% fundraisingTotal expenses: 76.94% of revenue
2019Expense mix: 75.6% mission · 8.6% management · 15.8% fundraisingTotal expenses: 127.60% of revenue
2018Expense mix: 81.9% mission · 9.4% management · 8.7% fundraisingTotal expenses: 82.58% of revenue
2017Expense mix: 85.2% mission · 5.6% management · 9.2% fundraisingTotal expenses: 289.28% of revenue

Money in and money out

Revenue$9,481,672
Expenses$5,638,889
Annual surplus $3,842,783 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$3,800,859 · 67.4% of expenses
Management and office costs$1,229,200 · 21.8% of expenses
Fundraising$608,830 · 10.8% of expenses
See all reported dollar amounts
Revenue$9,481,672
Expenses$5,638,889
Assets$11,497,805
Income$9,481,672
Contributions$9,148,267
Mission work (program services)$3,800,859
Fundraising$608,830
Management and general$1,229,200
Executive compensation (total)$326,226
Accounting fees$21,972
People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation
WARWICK SABINCHIEF EXECUTIVE OFFICER · 40 hrs/week $292,952Base $278,419 · Other $14,533
DAVID FRANCISEXECUTIVE DIRECTOR VERITE · 40 hrs/week $169,249Base $153,803 · Other $15,446
TERRY BAQUETEDITOR-IN-CHIEF VERITE · 40 hrs/week $163,268Base $147,763 · Other $15,505
ADAM GANUCHEAUEDITOR-IN-CHIEF · 40 hrs/week $139,928Base $131,391 · Other $8,537
THOMAS RAMSEYHIGHEST COMPENSATED EMPLOY · 40 hrs/week $136,896Base $109,980 · Other $26,916
MARY MARGARET WHITECEO OF MISSISSIPPI TODAY · 40 hrs/week $135,160Base $121,293 · Other $13,867
LAUCHLIN FIELDSHIGHEST COMPENSATED EMPLOY · 40 hrs/week $134,219Base $115,059 · Other $19,160
LINDEN POTTSCONTROLLER · 40 hrs/week $130,216Base $111,987 · Other $18,229
DYLAN PENNYDIRECTOR, PEOPLE & CULTURE · 40 hrs/week $124,111Base $114,222 · Other $9,889

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (17)

WARWICK SABINCHIEF EXECUTIVE OFFICER

DAVID FRANCISEXECUTIVE DIRECTOR VERITE

TERRY BAQUETEDITOR-IN-CHIEF VERITE

ADAM GANUCHEAUEDITOR-IN-CHIEF

THOMAS RAMSEYHIGHEST COMPENSATED EMPLOY

MARY MARGARET WHITECEO OF MISSISSIPPI TODAY

LAUCHLIN FIELDSHIGHEST COMPENSATED EMPLOY

LINDEN POTTSCONTROLLER

DYLAN PENNYDIRECTOR, PEOPLE & CULTURE

BILL BYNUMDIRECTOR

DONNA BARKSDALEVICE CHAIR

DR IVY TAYLORSECRETARY

IVY BARNEYDIRECTOR

ANDREW LACKEXECUTIVE CHAIR

TODD MCDONALDDIRECTOR

TOM PITTMANDIRECTOR

TRAY HAIRSTONTREASURER

About this charity

Recognized since
January 2015
Location
317 E CAPITOL ST STE 300, JACKSON, MS 39201-3409
County
Hinds
In care of
% WARWICK SABIN
Primary officer
WARWICK SABIN, CHIEF EXECUTIVE OFFICER

How to reach them

Filing and classification

Latest tax year
2024
Tax period began
January 1, 2024
Return type
990
Tax preparer
MATTHEWS CUTRER & LINDSAY PA
NTEE classification
Media & Communications (A30)
IRS tax category
Media & Communications

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About this report: Information comes from public nonprofit records and may show the latest filing available.

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